6 Reasons Why Our Digital Marketing Services Are Important For Your Business

6 Reasons Why Our Digital Marketing Services Are Important For Your Business

Nov 20, 2019

Digital marketing is vital to the success of just about any type of business in the world today. Marketing, simply put, is the way a company communicates with their customers in order to sell, promote or advertise to its consumers. Digital Marketing is bringing all this into the new age, online. This is crucial to any business as it allows them to maintain long lasting and genuine relationships. But, digital marketing is not a one time fix or solution, it’s an on-going progressive strategy that should be carefully researched and specifically tailored to fit your business strategy. Here at New Wave, we’re a full service digital marketing agency and here’s what we’ll do for you:

Provide A Unique and In Depth Strategy

A tailored marketing strategy is the first place to start for any business, big or small. A creative, detailed and well thought out strategy is extremely important. It’s the foundation that we can then build upon to fully execute our vision for your digital marketing needs. But, perhaps we should quickly take a bigger step back, because before a strategy can be formulated, we need to know the exact goals and aspirations you have for your business. Whether you want to give your business a fresh look, prepare it for sale, or bring in more cash flow, we want to know. New Wave will then take the goals you want to achieve and then do our due diligence in brand auditing, competitor and industry analysis, develop creative concepts, before presenting to you our vision for your business.

Social Media Marketing

In this day and age, social media is essential to your business digital marketing strategy, as social media is the best way to directly connect with your customers. Every month, there are more than 3 billion people across the world using social media. It enables interconnection between individuals to be available at anytime, and in real-time, at the touch of a button. Using social media strategically is incredibly important in order to reach out to your target audience, but it is not only about making generic advertising posts, it’s about bringing value to the table and creating quality content that speaks to, is relatable and engages your followers. To be successful with social media marketing you need to build it, nurture it, and be ever-present within your targeted online communities.


Having an attractive, unique and approachable design is key for any business, as a logo is the first thing a person will see when it comes to your brand. Think of it as your first impression at a party, the same principles apply. You want to be intriguing and inviting conversation with anyone who looks at you. The wrong design for your business can potentially turn off customers from even considering purchasing from you.The perfect design immediately attracts the right customer by drawing them in, while simultaneously communicating the value of your business. A good design also demonstrates confidence and that you whole-heartedly believe in your brand.

Website Design and Development

In a world where attention spans are shortening and people are not wanting to waste time on easy, mundane tasks, having the right website that is straightforward is extremely important. Navigating a website should be simple, user friendly and convenient. If your website is confusing and hard to navigate, people are going to leave and take their business elsewhere. Furthermore, a study showed that if a website takes longer than 3 seconds to load, they will click back. Technology has also advanced in terms of web development, allowing developers to add more details that will catch the viewer’s eye and leave a great first impression and this is why having the right website is super important for your business.

Search Engine Optimization

What good is having a website if no one can find it? Users find websites through search engines, as they are trusted among people to deliver the top and most relevant results. This is where the importance of search engine optimization comes in. Optimizing your webpage for the keywords that you want to be found and known for through Google, Bing and Yahoo, will allow more people to find your website and in turn, do business with you.

Video Marketing

Digital Marketing through the use of videos are fun and allow us to relay key information in a way that is easy for the viewer to absorb, while being entertaining and engaging. It’s also a powerful way to evoke emotion online, helping impact consumer decisions. Video is also accessible across all devices, including desktop and mobile, and easily shared with friends and family, thus increasing the outreach of potential viewers.

awaken your business with daring marketing


New Wave Strategic Marketing is a full service marketing agency born and raised in Calgary, Alberta. We are no strangers to drive and ambition, and we are especially passionate about helping our clients reach their digital marketing goals. Driven by our belief that new media and technologies is constantly on the move, changing the way average consumers think, purchase, and choose who they will go to for services. In this age of distraction, our focus is to ignite your organization’s potential, reach your business goals, and to create a loyal community surrounding your brand.

Ask us about advertising for your business!