The Challenge
Building Awareness
The challenge with Vesta Properties was to build awareness of the brand while they built two brand new developments, one in Airdrie the other in Calgary. As an out-of-province client, Vesta Properties sought out an Alberta based agency who understood the market and who could provide a full menu of marketing services from design to social media strategy.
The Challenge
Building Awareness
The challenge with Vesta Properties was to build awareness of the brand while they built two brand new developments, one in Airdrie the other in Calgary. As an out-of-province client, Vesta Properties sought out an Alberta based agency who understood the market and who could provide a full menu of marketing services from design to social media strategy.
Our Solution
Build a following
The goals of this strategy was to build a following in Alberta, promote the grand openings of two new communities in Alberta – Southpoint in Airdrie and Copperstone in SE Calgary, and to muster up excitement and potential buyers for these two new communities using Vesta’s online platforms. During a 12 month campaign New Wave implemented a digital strategy using the following deliverables:
- Digital
Advertisments - Email Marketing
- Social Media Marketing
- SEO
- Video Content Curation & Marketing
Using Facebook, Instagram, and Twitter New Wave develops full scale monthly content calendars. Within 5 months, the Instagram followership for Vesta increased by 14.9%.
RECHARGE YOUr BUSINESS WITH FRESH ENERGY
Does this sound like something your business needs? Connect with our team and let’s get to work!
