The Challenge
Brand Disconnection
The strategic focus of this campaign was to connect with their target demographic both online and off, using messages and methods to engage, inspire, and increase brand exposure for the purpose of conversion. There were several challenges associated with this brand when they first came to New Wave in 2015. The brand didn’t match a luxury product, there was a disconnect between messages and images, the website was not
The Challenge
Brand Disconnection
The strategic focus of this campaign was to connect with their target demographic both online and off, using messages and methods to engage, inspire, and increase brand exposure for the purpose of conversion. There were several challenges associated with this brand when they first came to New Wave in 2015. The brand didn’t match a luxury product, there was a disconnect between messages and images, the website was not
Our Solution
Build Brand Recognition
New Wave applied a full service marketing strategy for West Ridge Fine Homes with the purpose of increasing traffic to the website, increasing traffic to show homes, generating leads, and building brand recognition within a niche target audience. These goals were completed with the following tactics:
- Full Website Redesign to Showcase Luxury Brand
- Refresh/Rebrand of Digital and Online Presences
- Search Engine Optimization
- Social Media Marketing and Management
- Digital and Traditional Advertising
- Email Marketing for Events, New Properties, and News
- Event Marketing for Open House Events
RECHARGE YOUr BUSINESS WITH FRESH ENERGY
Does this sound like something your business needs? Connect with our team and let’s get to work!