West Ridge Fine Homes

Web Design & Development | Social Media | SEO | Event Marketing | Advertising

The Challenge

Brand Disconnection

The strategic focus of this campaign was to connect with their target demographic both online and off, using messages and methods to engage, inspire, and increase brand exposure for the purpose of conversion. There were several challenges associated with this brand when they first came to New Wave in 2015. The brand didn’t match a luxury product, there was a disconnect between messages and images, the website was not user friendly and contained multiple broken links, the brand did not show up in SERP’s for relevant terms, and there was an overall lack of consistency across all platforms.

The Challenge

Brand Disconnection

The strategic focus of this campaign was to connect with their target demographic both online and off, using messages and methods to engage, inspire, and increase brand exposure for the purpose of conversion. There were several challenges associated with this brand when they first came to New Wave in 2015. The brand didn’t match a luxury product, there was a disconnect between messages and images, the website was not user friendly and contained multiple broken links, the brand did not show up in SERP’s for relevant terms, and there was an overall lack of consistency across all platforms.

Our Solution

Build Brand Recognition

New Wave applied a full service marketing strategy for West Ridge Fine Homes with the purpose of increasing traffic to the website, increasing traffic to show homes, generating leads, and building brand recognition within a niche target audience. These goals were completed with the following tactics:

  • Full Website Redesign to Showcase Luxury Brand
  • Refresh/Rebrand of Digital and Online Presences
  • Search Engine Optimization
  • Social Media Marketing and Management
  • Digital and Traditional Advertising
  • Email Marketing for Events, New Properties, and News
  • Event Marketing for Open House Events

RECHARGE YOUr BUSINESS WITH FRESH ENERGY

Does this sound like something your business needs? Connect with our team and let’s get to work!

LET’S GROW YOUR BUSINESS, TOGETHER!