17th Ave

The Challenge

REINFORCING A BRAND

17th Ave sought out an agency that could provide full marketing services from branding to website development. The challenge here was to reinforce a brand that represented the diverse mix of businesses and property owners within the BIA through multiple channels. These channels included Social Media Management, Content Marketing, Website Development and Maintenance, Design (digital and traditional), Digital Advertising, and much more. The main objective was to garnish higher quality engagement on and offline along the avenue. Secondary objectives included streamlining communications with business owners – not just the public as well as developing a way to minimize the impact of the City of Calgary’s scheduled construction.

Our Solution

Activate the Ave

The strategy we developed was titled “Activate the Ave” where New Wave would provide our full array of services to help our client reach their goals. To support 17th Ave’s initiatives to bring more awareness to the avenue, New Wave deployed several tactics such as:

• Brand Strategy
• Digital Advertising
• Social Media Marketing
• Content Marketing
• Design (Digital and Traditional)
• Event Management
• Website Development and Maintenance
• Business Portal Website Development

Newsletters achieved a 37.9% Open Rate

We developed a full strategy for Instagram, Facebook, and Twitter that showed healthy growth in both engagement and followership on each channel. 14.3% Increase in Instagram Followers in 6 months

Paid Search – 2,768 Clicks at $0.16 Per Click