The Challenge

Building Brand Awareness

Costa Vida needed assistance in expanding their popular, American-based restaurant into a new market. The organization needed to build brand awareness and a customer base in a new market, as well as establish their presence on social media.

Our Solution

Revenue Driven Brand Exposure

There were three main focuses of the campaign. Drive traffic into Costa Vida locations, increase brand awareness, and increase engagement with Costa Vida’s app. The expansion into new markets required a multi-layer plan to execute the following strategy. The campaigns we designed uplifted Costa Vida’s brand presence and created a buzz around its honest and real company guidelines.

Our strategy led us to execute the following deliverables:

• SEO
• Website Design & Development
• Video and Photography bassed content curation
• Social Media Marketing
• Digital Advertising
• Local Advertising Campaigns

THE DIFFERENCE WE MADE

Once we wowed Costa Vida with their awesome new brand, they signed on for our retainer strategy. We launched a 12 month campaign to follow their custom strategy to expand our marketing efforts.  Their social engagement substantially enhanced their reputation both on and offline, making big waves with their digital performance. Costa Vida started with only American based marketing when they signed on with New Wave, and now are succesfully known across Calgary.