Brooks Creek Ranch

The Challenge

Generate Awareness

The challenge with Vesta Properties was to build awareness of the brand while they built two brand new developments, one in Airdrie the other in Calgary. As an out-of-province client, Vesta Properties sought out an Alberta based agency who understood the market and who could provide a full menu of marketing services from design to social media strategy.

Our Solution

Meeting the Marketing Initiatives

In order to achieve the strategic goals, there were several marketing initiatives that needed to be met. These initiatives drove the overall strategy for the client where we would leverage a combination of online and offline marketing services to reach the target audiences and influence their decisions of where to book their luxury getaway.

• Brand Strategy & Design
• Website Development & Design
• Traditional & Digital Advertisements
• Social Media Marketing
• Video Marketing Content

A high-performing website was a major initiative in this strategy. We created a high end luxury website with an integrated booking system, targeted landing pages to encourage specific conversions (for example a ski getaway), and optimized the site based on heavily researched keywords and local SEO tactics.

To increase the brand’s exposure both digital and traditional advertising were employed. The digital advertising strategy encompassed both social media and Google advertising where under a small budget, big results were captured. A wealth of print materials were created for Brooks Creek Ranch including room guides, brochures, and print ads to be featured in magazines. The design and creation of print materials were imagined, designed, and produced by New Wave’s in-house design team. 

The major initiative for social media was to develop brand awareness and increase exposure. Social media accounts were designed to engage with potential guests, local services in Fernie, and influencers. The social strategy was created to fulfill the purpose of creating a buzz surrounding the brand before and after its official launch and to entice the target audience to stay at Brooks Creek Ranch. The videography was focused on creating a deeper, visual understanding of the Brooks Creek Ranch experience. The videos range from seasonal activities to an overall look at the facilities to tell the brand’s story in a innovative way.