Our Process
How a Full-Service Marketing Agency Should Actually Work.
Every agency says they're strategic. Here's what that actually means at New Wave Marketing - a clear four-phase process that takes your brand from where it is to where it deserves to be.
01 - Discover
We Learn Your World First.
Before we design a single thing or write a single word, we invest time in genuinely understanding your business.
- ✓ A 60-minute deep-dive discovery call
- ✓ A brand and marketing audit of your existing assets
- ✓ Competitor research and market positioning analysis
- ✓ A clear summary of findings and opportunity areas
Duration: 1–2 weeks
02 - Strategise
The Plan Before the Work.
Once we understand your world, we build the strategy that will guide everything we create.
- ✓ Brand positioning statement and messaging hierarchy
- ✓ Channel strategy (where you show up and why)
- ✓ Content strategy and editorial calendar
- ✓ Campaign architecture and performance KPIs
- ✓ 90-day execution roadmap
Duration: 1–2 weeks
03 - Execute
This Is Where the Work Gets Done.
Strategy approved - now we build. We work in focused sprints and hold ourselves to the highest standard.
- ✓ Brand identity design, review, and finalisation
- ✓ Website design, development, and QA
- ✓ Photo and video production
- ✓ Content creation and campaign asset build
- ✓ AI system design, build, and deployment
Duration: 2–8 weeks depending on scope
04 - Grow
Launch is the Beginning, Not the End.
The brands we're most proud of are the ones we've grown with over years.
- ✓ Monthly content creation and campaign management
- ✓ Performance reporting and insight reviews
- ✓ SEO monitoring and ongoing optimisation
- ✓ Quarterly strategy and planning sessions
- ✓ Expanding into new markets as you grow
Duration: Ongoing - month-to-month or annual partnerships
We Do Things a Little Differently.
One point of contact
You'll have a dedicated account lead who knows your brand inside out.
Transparent communication
We use shared project dashboards so you always know where things are.
Honest feedback
If something isn't performing, we'll tell you and adapt.
Speed when it matters
When you need something fast, we move.
Work you're proud of
We don't ship anything we wouldn't put in our own portfolio.
Ready to Ride the Next Wave?
Whether you're a startup in Vancouver, an established firm in Calgary, or a growing company in Seattle or Charlotte - we'd love to hear about your brand.
or call (877) 744-4881