Brand Identity & Design
Brand Identity Design That People Remember Before You Say a Word.
Logo systems, visual identity, naming and messaging - built to scale from a business card to a billboard.
Your Brand Is Deciding For You, One Way or the Other.
Before a potential client reads a word of your copy, your brand has already told them a story. The question is whether it is the story you would have chosen. A strong brand identity makes the right impression in the first second and keeps making it consistently for years.
New Wave Marketing builds brand identities that are distinctive, purposeful and built to scale. We start with strategy - who you are, who you serve, why you win - and only then design the visual and verbal system that carries it. The result is a brand that looks right because it is right.
Every identity we ship is a working system, not a logo file in a folder. Your team gets the guidelines, templates and assets to apply the brand consistently across your website, social channels, proposals, signage and advertising - so the brand stays strong long after the engagement ends.
What Our Brand Identity Services Include
- Logo design and complete logo systems
- Full visual identity and brand guidelines
- Color palette, typography and art direction
- Brand naming and positioning
- Business cards, signage and print collateral
- Brand refreshes and complete rebrands
- Brand voice and messaging framework
How We Build a Brand
Discovery & Strategy
We interview your team, audit your market and competitors, and define the positioning your brand needs to own before any design work begins.
Concept & Direction
We present distinct creative directions with real applications - not just logos on a white page - so you can see how each route lives in the world.
System Design
The chosen direction becomes a complete system: logo suite, color, typography, imagery style, voice and the rules that keep it consistent.
Rollout & Guidelines
You receive every file, template and guideline your team and vendors need, plus our support applying the brand to your website, social and marketing.
What You Walk Away With
Logo System
Primary, secondary, icon and wordmark versions in every format your team and vendors will ever need - print, web, social and embroidery-ready.
Brand Guidelines
A practical rulebook covering logo use, color, typography, imagery and voice, written so any designer or vendor can apply the brand correctly.
Color & Type System
Exact color values for print and digital, plus a typography hierarchy with licensed fonts and fallbacks that work everywhere.
Messaging Framework
Your positioning statement, tagline options, elevator pitch and key messages - the words every proposal, page and post starts from.
Launch Collateral
Business cards, letterhead, email signatures and social profile assets, ready to use the day the brand launches.
Rollout Support
We apply the new brand to your website, social channels and marketing materials so the launch is coordinated, not piecemeal.
Is This You?
Who This Is For
New Businesses
Launching with a brand that looks established from day one, instead of outgrowing a DIY logo in eighteen months.
Growing Companies
Your business has outpaced your brand. The identity that worked at five people is holding you back at fifty.
Repositioning Brands
Mergers, new markets, new leadership - when the story changes, the brand has to change with it.
What a Strong Brand Delivers
3.5x
higher brand recall with consistent visual identity across channels
When the same logo, palette and voice show up everywhere - your site, your signage, your social - customers stop re-learning who you are every time they see you. That repetition is what turns recognition into recall, and recall is what gets you chosen when a buying decision finally arrives.
23%
average revenue lift attributed to consistent brand presentation
Consistent presentation removes doubt. Buyers pay attention to brands that look like they have their act together, and they pay closer to full price for them. This is the difference a disciplined brand system makes versus a logo refreshed every few years.
7 sec
is all a first impression gets - your brand makes it before your copy does
A first impression forms before anyone reads a sentence. A considered identity makes those seconds work for you - the right colors, the right type, the right feeling - so the first line of your copy is reinforcing a good decision instead of repairing a bad one.
The Tools Behind the Work
See This Service in the Real World.
Questions, Answered.
Ready to Ride the Next Wave?
Whether you're a startup in Vancouver, an established firm in Calgary, or a growing company in Seattle or Charlotte - we'd love to hear about your brand.
or call (877) 744-4881