Big T's BBQ
Famous for meats slow-smoked over Okanagan apple wood and featured on 'You Gotta Eat Here,' Big T's wanted to start from the ground up - a full rebrand that modernized the business while still honouring its Southern roots, with the goal of growing brand awareness across Calgary's competitive BBQ scene.
We repositioned Big T's with a smoky, gritty New Orleans feel and rebuilt the identity around their iconic 'BIG T's BBQ' lockup - bold red, charcoal black, and worn type set against weathered woodgrain. From there we layered on a content-first social program: short-form video, reactive posts, sauce-soaked food photography, and seasonal contests designed to keep the brand in feed.
We delivered logo design, brand identity, in-store collateral (gift cards, business cards, menus, posters, mugs), branded contest creative ('Show Us Your Messy Face'), catering one-pagers, and an ongoing social media + content creation program - short-form vertical video, IG/FB feed posts, and reactive promotions tied to game days, holidays, and new launches.
Client
Big T's BBQ & Smokehouse
Services
Branding, Logo Design, Content Creation, Social Media, Advertising
Industry
Restaurant & Hospitality
Project
Branding + Logo Design + Content Creation + Social Media
Smoky, Gritty, In-Feed Every Week.
Big T's is southern barbecue with a Calgary edge - worn wood, charcoal, deep red, sauce on everything. We built an always-on content program around the food, the atmosphere and the game-day rituals that fill the room: short-form vertical video, sticky stills, reactive promos, seasonal contests.
Creative Direction
We repositioned Big T's with a smoky, gritty New Orleans feel and rebuilt the identity around their iconic 'BIG T's BBQ' lockup - bold red, charcoal black, and worn type set against weathered woodgrain. From there we layered on a content-first social program: short-form video, reactive posts, sauce-soaked food photography, and seasonal contests designed to keep the brand in feed.
What We Built
Brand-led content built to sell the feeling - not just check the deliverable boxes.
Brand Signals
Full rebrand and logo system honouring Southern BBQ roots
Always-on content creation: short-form video + feed posts
Retainer strategy signed on after the initial brand work
Significant lift in social engagement and online reputation
The Brand Identity.
Primary
Rye
Aa Bb Cc Dd Ee
Secondary
Montserrat
Aa Bb Cc Dd Ee
Full
Rebrand
Iconic
Logo Build
+ Digital
Complete
Style Guide
Primary
Rye
Secondary
Montserrat
Full
Rebrand
Iconic
Logo Build
+ Digital
Complete
Style Guide
Smoky, gritty, in-feed every week.
An always-on content program for Big T's: short-form vertical video, sauce-soaked food photography, reactive game-day promos and seasonal contests - all in the worn-wood, charcoal-and-red Southern brand world we rebuilt the business around.
1 → 6
Locations Across Calgary & Airdrie
From one location to multiple. Big T's signed on for retainer strategy after the initial brand work, grew social engagement and online reputation significantly, and has expanded across Calgary and Airdrie - now operating at McMahon, Deer Ridge, Farmers' Market, Mahogany, West Springs, and Airdrie.
- ↗Full rebrand and logo system honouring Southern BBQ roots
- ↗Always-on content creation: short-form video + feed posts
- ↗Retainer strategy signed on after the initial brand work
- ↗Significant lift in social engagement and online reputation
Tier 1 Energy Solutions
