Brooks Creek Ranch

Brooks Creek Ranch is Fernie's most intimate Rocky Mountain destination - a brand new luxury resort opened in August 2018, born from the desire to create an unmatched hospitality experience that combines adventure, luxury, and comfort. Tucked deep in the Canadian Rocky Mountains of British Columbia on a remote off-the-grid property, the brand needed to build awareness from launch, nurture long-term leads, and drive qualified traffic - all while reaching a discerning luxury audience that doesn't book on impulse.

We built an integrated launch program - a luxury brand identity, a high-end booking-enabled website, traditional and digital advertising, and a social media engine designed to create buzz before and after opening. Every channel reinforced the same idea: a private mountain chalet experience with the comfort of home and the service of a dedicated on-site concierge.

We delivered brand strategy and design, a luxury website with integrated booking and ski-getaway landing pages tuned for SEO and conversion, traditional and digital advertising across Google and social, in-house print collateral (room guides, brochures, magazine ads), social media management built around influencer and local Fernie engagement, and a video content series capturing the seasonal Brooks Creek Ranch experience.