Costa Vida
Born on the beaches of Mexico and built into one of the fastest-growing restaurant franchises in the U.S., Costa Vida needed to bring that same momentum north. Entering Calgary meant starting from zero on brand awareness, customer base, and social presence in a market that had never tasted the brand before.
We built a multi-layer campaign focused on three outcomes: driving foot traffic into Calgary locations, building brand awareness from the ground up, and increasing engagement with the Costa Vida app. Every touchpoint reinforced the brand's honest, whole-ingredient story.
We delivered SEO, website design and development, content curation through video and photography, social media marketing, digital advertising, and local advertising campaigns - a full-funnel program designed to create buzz and convert it into visits.
Client
Costa Vida Fresh Mexican Grill
Location
Salt Lake City, UT · USA
Services
Web Design, Branding, SEO, Social Media, Advertising
Industry
Restaurant & Hospitality
Project
Web Design + SEO + Social + Advertising
The Digital Experience.
10+
Pages Built
100%
Custom Design
<2s
Load Time
Fully
Responsive
10+
Pages Built
100%
Custom Design
<2s
Load Time
Fully
Responsive
The Brand Identity.
12-Month
Retainer Campaign
Costa Vida signed on for a retainer after the initial brand work and extended into a 12-month campaign. Social engagement lifted their reputation on and offline, and what started as a U.S.-only marketing program became a recognized Calgary name.
- ↗U.S. franchise launched into a brand-new Calgary market
- ↗Multi-channel program: SEO, social, video, paid + local advertising
- ↗Foot traffic and app engagement lifted across Calgary locations
- ↗Brand recognition built from zero into a familiar Calgary name
Brooks Creek Ranch
