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BrandingLogo DesignVehicle WrapsMarketing Materials
Tier 1 Energy Solutions Inc. logo

Tier 1 Energy Solutions

The Challenge

Tier 1 Energy Solutions

Tier 1 Energy Solutions came to us with just a name and a vision - a solutions-focused oilfield service company offering Cased Hole Wireline, Completions, Liner Hanger, and Thru Tubing services across Western Canada. With operations launching in Grande Prairie, Leduc, Edmonton, and Lloydminster, they needed a credible, scalable brand that could compete with established players from day one.

We built a strategic branding plan from the ground up - aligning the identity with Tier 1's positioning as an environmentally conscious, technically advanced operator. A green and silver palette and an upward-arrow icon signaled growth and forward thinking, while the system stayed disciplined enough to scale across rigs, vehicles, and field collateral.

We delivered a complete brand identity, logo design, vehicle wraps, and a full marketing materials suite - every touchpoint aligned to a single visual system. From field-ready truck graphics to client-facing service sheets and brand guidelines, the program gave Tier 1 a consistent, professional presence across rigs, offices, and sales conversations.

Client

Tier 1 Energy Solutions Inc.

Services

Branding, Logo Design, Vehicle Wraps, Marketing Materials

Industry

Oil & Gas

Project

Branding + Logo Design + Vehicle Wraps + Marketing Materials

Branding

The Brand Identity.

Tier 1 Energy Solutions brand
Tier 1 Energy Solutions Inc.
Typography

Primary

Industry Bold

Secondary

Open Sans

Tier 1 Green#06693B
Silver#A3A5A8
Black#000000
White#FFFFFF
Tier 1 Energy logo - horizontal lockup
Tier 1 Energy logo - stacked lockup
Tier 1 Energy logo - brand mark
Tier 1 Energy Solutions brand mockup
Tier 1 Energy Solutions brand mockup
Tier 1 Energy Solutions brand mockup
Tier 1 Energy Solutions brand mockup
Tier 1 Energy Solutions brand mockup
Tier 1 Energy Solutions brand mockup

Full

New Brand

5+

Brand Assets

100%

Custom Design

Complete

Style Guide

The Outcome

4 Regions

Launched Day One

Tier 1 launched into the Western Canada market with a brand that punched well above its weight - recognizable on site, credible in boardrooms, and ready to scale across four operating regions as an established, trusted oil and gas brand.

  • Full identity built from name and vision alone
  • Vehicle wraps and field collateral aligned to one visual system
  • Brand guidelines and marketing suite ready for sales conversations
  • Credible in boardrooms, recognizable on rigs across Western Canada
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