Bet99

Bet99 was sponsoring and hosting a packed slate of local events across Western Canada and needed content that could turn each one into a moment - hype it up before the doors opened, capture the energy in the room, and push it back out to drive attendance at the next stop on the calendar.

We embedded our production team at the events themselves - filming, shooting, and capturing the energy live, then cutting it into short-form vertical video and matching social posts engineered to build hype for the next event. Every piece was styled in the Bet99 black-red-and-green system and built to make every local stop feel like a regional moment.

We rolled with Bet99 to event after event across Western Canada, producing on-the-ground video and social content for each one: hype teasers leading in, live-capture reels and crowd moments during, and same-day recap edits to push the next event. Concept, shoot, edit, post - all in-house, all on the event clock.