17th Ave
Representing more than 400 businesses and property owners, 17th Ave needed a partner that could reinforce one brand across a deeply diverse district. The work had to lift quality engagement on and offline, streamline communication with business owners, and soften the impact of scheduled City of Calgary construction.
We built an integrated program under a single rallying idea - Activate the Ave - tying brand strategy, content, advertising, and events into a consistent story for both the public and the business community.
We delivered brand strategy, digital advertising, social media marketing, content marketing, digital and traditional design, event management, website development and maintenance, and a dedicated business portal to keep owners informed and aligned.
Client
17th Ave Retail & Entertainment District
Services
Branding, Digital Advertising, Social Media, Content Marketing, Event Management
Industry
Retail & Entertainment District
Project
Brand + Digital Program
Performance Marketing.
Since 2018
Brand In Market
400+
Businesses Unified
Multi
Sub-Brand System
Full
Creative Platform
Since 2018
Brand In Market
400+
Businesses Unified
Multi
Sub-Brand System
Full
Creative Platform
Since 2018
Brand In Market
400+
Businesses Unified
Multi
Sub-Brand System
Full
Creative Platform
The Brand Identity.
Event Sub-Brand
Event Sub-Brand
Primary
Bebas Neue
Aa Bb Cc Dd Ee
Secondary
Open Sans
Aa Bb Cc Dd Ee
Since 2018
Live Brand System
400+
Businesses Unified
Multi
Sub-Brands
Full
Creative Platform
Primary
Bebas Neue
Secondary
Open Sans
Since 2018
Live Brand System
400+
Businesses Unified
Multi
Sub-Brands
Full
Creative Platform
Since 2018
Brand System Still in Market
The real outcome is longevity. The Activate the Ave brand system, sub-brands, and creative platform we designed have been in continuous use since 2018 - a multi-year identity carrying 400+ businesses under one recognizable district story across print, digital, events, and street-level activations.
- ↗Multi-year identity adopted across print, digital, OOH, and events
- ↗Activate the Ave platform unifying 400+ businesses under one story
- ↗Sub-brand system: Stampede on 17th + Hockey on 17th still in rotation
- ↗Legacy creative system softening years of City of Calgary construction
EOE - Energy · Solutions · Controls
