New Wave Sports · A Division of New Wave Marketing
Targeted, Results Driven Sports Marketing.
Athlete branding, team and league identity, websites, content, social media and digital marketing services — all under one roof, all built for the sports market.
Formerly P4 Sports Agency
P4 Sports Agency Is Now New Wave Sports.
New Wave Sports connects athletes and brands to their audiences with a wide range of digital fan engagement solutions for integrated sport campaigns. Targeted strategies not only allow clients to grow their existing audience, but reach new ones as well.
P4 Sports Agency was acquired by New Wave Media Corp. Everything that made it a specialist — the sports fluency, the athlete relationships, the understanding of how clubs and leagues actually operate — now runs as New Wave Sports, a division of New Wave Marketing.
The division combines capabilities in data analysis, strategy and consultancy, creative production and performance marketing to grow brands, audiences and revenue streams. Built for the modern brand — and the modern athlete.
What We Believe
In Sport, the Brand Is the Asset That Outlives the Season.
Results change. Rosters change. What compounds is the brand - the recognition, the following, the sponsor confidence and the digital presence built around it. New Wave Sports exists to build that asset properly, with strategy first and creative that holds up on a jersey, a screen and a scoreboard.
How We Work
Strategy First, Then Everything Else.
The same Strategy First model New Wave Marketing uses across every industry, applied to the rhythms of a sports calendar.
Strategy First
Every engagement starts with a Creative Strategic Brief. We map the audience, the competition, the revenue objective and the season calendar before any design begins.
Brand & Identity
We build the identity system - logo, type, colour, environment and digital presence - so it is consistent everywhere the organisation shows up.
Digital Build
Websites, registration, ticketing and e-commerce, designed to carry the brand and handle the operational load of a real season.
Content Engine
Photo, video and social systems that keep the brand visible in season, off season and through recruitment cycles.
Growth & Reporting
Paid media, SEO, email and clear reporting on registrations, ticket sales, merchandise and sponsor value.
Services for Athletes
Build the Brand That Outlasts the Career.
For professional, collegiate and rising athletes: identity, content, media and the commercial growth that turns a following into a business.
Athlete Branding & Personal Brand Building
An athlete's career is short. The brand built around it doesn't have to be. We develop the visual identity, story, content and digital presence that turn talent into a recognisable brand - one that attracts sponsors, media and opportunity long after the final game.
- Personal brand strategy & positioning
- Logo, wordmark & athlete visual identity
- Athlete website & media kit design
- Content systems for Instagram, TikTok & YouTube
- Sponsorship decks & partnership collateral
- Media training support & messaging frameworks
Social Media & Content for Athletes
Athletes are judged on their feed as much as their stat line. We build the content engine - game day, training, behind the scenes, features and hype - so the brand keeps working in season and out.
- Social media management & game day coverage
- Reels, shorts & vertical video editing
- Player feature & milestone templates
- Community management & fan engagement
- Sponsor-integrated content packages
- Monthly content calendars & reporting
Photography, Video & Highlight Production
Sports marketing lives or dies on the footage. We shoot and produce the assets that make an athlete look like the level they are competing at.
- Athlete portrait & brand shoots
- On-location and in-arena capture
- Highlight and hype reel production
- Recruitment and commitment videos
- Drone and cinematic b-roll
- Full asset libraries for season-long use
Sponsorship, NIL & Commercial Growth
A following is only valuable when it converts into partnerships. We package the audience, prove the value and put the paid media behind it.
- Audience and engagement reporting for sponsors
- NIL and endorsement positioning
- Sponsorship valuation & pitch materials
- Paid social to grow reach and following
- Merchandise, apparel & e-commerce launches
- Personal SEO and search presence
Services for Brands
Built For the Modern Brand.
For teams, clubs, leagues, facilities, sponsors and sports-related businesses: creative strategy, web, media and analytics delivered as one integrated program.
Creative Strategy
Does your marketing and content strategy reflect your business goals? Whether you want to give your business a new look or you're evolving, we develop detailed marketing and content strategies to create a foundation that will enable your business to make your vision a reality.
- Personalized logo and graphic design standards
- Rebranding strategy & brand bible
- Brand audit & strategy presentation
- Competitor / industry analysis
Web Design & Development
A great website is not only aesthetically designed; it's easy to use, responsive across all devices, and it converts. From an anchor page to large e-commerce sites, it's critical to build a website that represents your business's vision. But what good is building a website if no one can find it? Strong SEO helps Google rank your website higher organically and connect you with the right people.
- Fully customized website design & development
- Creative and SEO copywriting
- E-commerce platforms (Shopify, WooCommerce)
- Search engine optimization (SEO) strategy and implementation
Media & Advertising
Engaging media utilizes a diverse range of channels, advertising, and content pieces to build relationships and give your business its own unique brand. Powerful video and photo marketing gives your business a face, while targeted advertising helps your audience find you. Together, these tools will connect your business with your audience.
- Content creation - photo & video marketing (scripting, on location shooting, professional editing, and drone footage)
- Traditional advertising and Google advertising - paid search & digital display
- Social media management - monthly content calendar, reporting, and analysis
- Social media promotions & advertisements
Analytics & Management
Analytics are a key part in understanding your business's audience and going on the offence, tailoring strategies to capitalize your marketing efforts. The playing field is always changing and so must your tactics to ensure they're always performing at their highest functionality. A good defence is a good offence - having a clean digital house is important. Staying on top of your hosting, maintenance, and utilizing cloud services will help ensure a smooth digital presence.
- Google Analytics & Google Business Profile
- Social media analytics and analysis
- Website hosting, maintenance, and support
- Custom cloud (Google Workspace) set up, training, and support
Who We Work With
From Individual Athletes to Entire Leagues.
Athletes
Professional, semi-pro, collegiate and rising athletes building a brand, a following and a commercial future beyond the game.
Teams, Clubs & Associations
Hockey, soccer, football, basketball, baseball, lacrosse and multi-sport organisations that need identity, digital and content built properly.
Leagues & Tournaments
Event and league brands that need a coherent identity, a registration-ready website and a marketing plan that fills the schedule.
Sports Facilities & Academies
Arenas, complexes, training centres and academies marketing memberships, ice time, camps and programs.
Sports Brands & Retail
Apparel, equipment, nutrition and performance brands that need e-commerce, packaging and demand generation.
Sponsors & Sports Business
Companies investing in sport that need their activation to actually look and perform like a partnership.
Committed to Your Vision
Portfolio of Works.
New Wave Sports connects brands to their audiences with a wide range of digital fan engagement solutions for integrated sports marketing projects and campaigns.
Clients & Partners
Teams, Academies and Sports Brands We've Worked With.
From elite hockey academies and youth programs to training centres and sports groups, New Wave Sports partners with organizations across Canada and the United States.
One Team, One Division
A Specialist Division With a Full Agency Behind It.
New Wave Sports draws on the same strategists, designers, developers, content producers and media buyers who deliver marketing services for clients across Canada and the United States. Sports clients get specialist focus without the limits of a boutique shop.
Learn more about how the wider agency operates on the About, Services and How We Work pages.
Talk to New Wave Sports →Questions
New Wave Sports, Explained.
What is New Wave Sports?
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New Wave Sports is the integrated sports marketing division of New Wave Marketing. It focuses exclusively on athletes, teams, clubs, leagues, facilities and sports-related brands - branding, websites, content, social media and digital advertising built for the sports market.
What happened to P4 Sports Agency?
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P4 Sports Agency was acquired by New Wave Media Corp. That sports experience, client history and specialist capability now lives inside New Wave Sports, backed by the full resources of a full-service marketing agency.
Do you work with athletes, brands, or both?
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Both. Services for athletes cover personal branding, content, highlight production and sponsorship growth. Services for brands cover creative strategy, web design and development, media and advertising, and analytics and management for sports organisations, facilities and sports-related businesses.
Can you handle everything, or just design?
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Everything. Because New Wave Sports is a division of a full-service marketing agency, one team can deliver brand identity, website design and development, photography and video, social media management, paid advertising and SEO.
New Wave Sports — Integrated Sports Marketing Division of New Wave Marketing
Ready to Ride the Next Wave?
Whether you're a startup in Vancouver, an established firm in Calgary, or a growing company in Seattle or Charlotte - we'd love to hear about your brand.
or call (877) 744-4881