City Wide Towing
Serving Alberta since 1963 and expanded through the acquisitions of Key Towing and Towmasters, City Wide Towing needed a performance marketing partner who could rebrand the business, then strategize, manage, and optimize digital advertising and SEO to drive qualified leads and revenue in a competitive category.
We rebuilt the brand around heritage, trust, and 24/7 reliability, then focused on landing pages and ad experiences that do double duty - strengthening SEO authority while converting high-intent traffic into calls. Every page and campaign was built to compound over time.
We delivered a full rebrand, website design and development, digital advertising, search engine marketing, and ongoing SEO as part of a long-term partnership, continuously refining creative, targeting, and on-page content to match how people actually search for roadside help.
Client
City Wide Towing
Services
Branding, SEM, Digital Advertising, SEO, Web Design
Industry
Towing & Roadside
Project
Branding + Digital Advertising + SEM
Performance Marketing.
131.82%
YoY Calls From Ads (2017-2018)
75.7%
Calls Lift In Month One
70.6%
Conversion Rate From Ad Spend
Page 1
Google For All Calgary Keywords
For Over 60 Years
131.82%
YoY Calls From Ads (2017-2018)
75.7%
Calls Lift In Month One
70.6%
Conversion Rate From Ad Spend
Page 1
Google For All Calgary Keywords
131.82%
YoY Calls From Ads (2017-2018)
75.7%
Calls Lift In Month One
70.6%
Conversion Rate From Ad Spend
Page 1
Google For All Calgary Keywords
The Brand Identity.
Primary
Industry Inc
Aa Bb Cc Dd Ee
Secondary
Proxima Nova
Aa Bb Cc Dd Ee
Full
Rebrand
5+
Brand Assets
100%
Custom Design
Complete
Style Guide
Primary
Industry Inc
Secondary
Proxima Nova
Full
Rebrand
5+
Brand Assets
100%
Custom Design
Complete
Style Guide
131.8%
YoY Lift in Calls from Ads
Early wins set the tone - a 131.8% year-over-year lift in calls from ads, a 75.7% increase in ad calls within the first month, a 70.6% conversion rate on ad spend, and first-page Google rankings for every priority Calgary keyword - and the program continues to drive leads today.
- ↗75.7% increase in ad-driven calls within the first month
- ↗70.6% conversion rate on ad spend
- ↗First-page Google rankings for every priority Calgary keyword
- ↗Long-term partnership compounding leads month over month
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