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Content CreationVideo ProductionSocial MediaDigital AdvertisingSEMSEO
Park2Go Value Valet & Self Park logo

Park2Go

The Challenge

Park2Go

Park2Go is the off-airport parking brand serving Calgary International (YYC) and Edmonton International (YEG) - built around a 9 Minute Hassle-Free Airport Drop Off Guarantee®, Value Valet, Self Park and Auto Spa packages. To stay #1 in a category dominated by airport authority lots and aggregator parking apps, they needed a full-service agency that could own brand consistency across two cities, generate constant social and video content, and convert intent-driven travellers into bookings every single week - not just during peak season.

We treat Park2Go as one brand, two markets. Every reservation begins with a Google search or a scroll, so our strategy fuses always-on Google Ads + Meta Ads (capturing high-intent YYC / YEG parking searches and remarketing flyers), an SEO program targeting every long-tail Calgary and Edmonton airport parking query, and a recurring video + social content engine that gives the brand its personality - Red Wings parking lot, valet team, shuttle experience, Auto Spa add-ons, VIP Parker rewards. Calgary and Edmonton each get their own creative, calendars and conversion paths, all rolling up to one brand voice.

An integrated, always-on program: paid search + paid social across both cities, conversion-first landing experiences for Value Valet, Self Park, VIP Parker and Auto Spa, monthly on-site shoot days for vertical video and social content, ongoing organic social management on Instagram, Facebook and TikTok, technical + local SEO across both YYC and YEG service pages, an always-on blog content program (airport parking, travel tips, flight safety, traveller wellbeing) earning long-tail organic search, and continuous reporting + optimization tied directly to bookings.

Client

Park2Go Value Valet & Self Park

Location

Calgary + Edmonton, AB · Canada

Services

Content Creation, Video Production, Social Media, Digital Advertising, SEM, SEO

Industry

Travel & Tourism · Airport Parking

Project

Performance Marketing + Content + SEO

The Digital Experience

An Always-On Engine for Two Airports.

Park2Go is the off-airport parking brand for YYC and YEG - fast, friendly, and built around a 9-minute drop-off guarantee. We treat them as one brand across two cities: monthly on-lot shoots, vertical reels, valet and shuttle storytelling, and a feed that stays in front of high-intent travellers every week of the year.

Park2Go brand photography
Park2Go Value Valet & Self Park

Creative Direction

We treat Park2Go as one brand, two markets. Every reservation begins with a Google search or a scroll, so our strategy fuses always-on Google Ads + Meta Ads (capturing high-intent YYC / YEG parking searches and remarketing flyers), an SEO program targeting every long-tail Calgary and Edmonton airport parking query, and a recurring video + social content engine that gives the brand its personality - Red Wings parking lot, valet team, shuttle experience, Auto Spa add-ons, VIP Parker rewards. Calgary and Edmonton each get their own creative, calendars and conversion paths, all rolling up to one brand voice.

What We Built

Content CreationVideo ProductionSocial MediaDigital AdvertisingSEMSEO

Brand-led content built to sell the feeling - not just check the deliverable boxes.

Brand Signals

  • One of the fastest-growing airport parking brands in Western Canada

  • Always-on Google Ads + Meta Ads across YYC and YEG

  • Monthly video + social shoot days powering Instagram, Facebook & TikTok

  • First-page Google rankings for priority Calgary + Edmonton airport parking keywords

Park2Go content example 1
Park2Go content example 2
Content Creation

An always-on engine for two airports.

Park2Go runs as one brand across YYC and YEG. Every month our team shoots on-lot - valet experience, shuttle, Auto Spa, VIP Parker - then cuts vertical reels and brand-locked feed posts engineered for high-intent travellers and remarketed on Instagram, Facebook and TikTok.

Social Designs
Video Productions
Email Marketing

Newsletters That Drive Bookings.

A monthly Calgary + Edmonton email program built around seasonal promo codes, loyalty rewards and brand-trust sends - designed to keep Park2Go top of mind every time a traveller books a flight.

Park2Go newsletter - Super Summer Savings
Park2Go newsletter - Best Rated Parking Provider
Park2Go newsletter - Park From $9.11 / Day
The Outcome

3+ Yrs

Full-Service Partnership · Still Scaling

Three-plus years in and still scaling. Park2Go is now one of the fastest-growing airport parking brands in Western Canada - booking volume, brand search and social following all continue to climb month over month, and the program keeps compounding across both Calgary and Edmonton.

  • One of the fastest-growing airport parking brands in Western Canada
  • Always-on Google Ads + Meta Ads across YYC and YEG
  • Monthly video + social shoot days powering Instagram, Facebook & TikTok
  • First-page Google rankings for priority Calgary + Edmonton airport parking keywords
  • Always-on SEO blog program (travel tips, flight safety, parking guides) earning long-tail organic traffic
  • Bookings, brand search and follower growth compounding month over month
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The Portfolio

See Every Wave We've Made.

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