ROIL Projects

ROIL Projects had grown into a multi-division industrial services operation - picker trucks, modular construction, hot shots, oilfield hauling, and crane work - but their identity hadn't kept up. The legacy brand was inconsistent across trucks, hard hats, signage, and stationery, with no clear visual system tying the divisions together. The website was dated, hard to navigate by service, and failed to communicate the depth of their fleet, the scale of their crews, or the regional footprint across Western Canada. Procurement teams and oilfield operators landing on the site couldn't quickly verify capabilities, request a quote, or understand which division to call - costing ROIL credibility on bids against larger national competitors.

We led a complete rebrand anchored in industrial confidence - a bold orange and charcoal palette, a custom 'R' monogram, and a typography system (OPTI Improv + Proxima Nova) built to read clearly on a truck door at 100 metres or a phone screen at arm's length. Every brand asset was re-engineered: logo lockups, vehicle wraps, coveralls, hard hats, business stationery, and a complete brand standards guide. In parallel, we architected the new website around how procurement and operations teams actually buy: service-first navigation, division-specific landing pages, fleet specs front and centre, and a streamlined quote request flow optimized for mobile-first field use.

Delivered a full visual identity system, fleet livery program, branded PPE and stationery suite, and a responsive website with dedicated pages for each service division (Picker Trucks, Modular Construction, Hot Shots, Oilfield Hauling). The site features integrated quote forms, equipment galleries, regional service maps, and SEO-optimized content targeting Western Canadian energy and construction buyers.