Dorf Ketal

Dorf Ketal is a global specialty chemicals powerhouse with deep technical capability across refining additives, fuel and crude oil treatment, H₂S and mercaptan removal, organometallic catalysts, and industrial water treatment - but the previous site didn't reflect any of it. The architecture was flat and product-centric instead of industry-centric, navigation buried the company's most differentiated technologies, and there was no clear story for the engineers, plant managers, and procurement teams who actually evaluate specialty chemical vendors. Global operations spanning the Americas, EMEA and Asia-Pacific were collapsed into a single generic experience, the brand read as a commodity supplier rather than a technology leader, and there was no scalable framework to publish the technical proof - case studies, technical papers, product datasheets - that wins enterprise contracts.

We rebuilt Dorf Ketal as a global technology leader, not a chemicals catalogue. The site was rearchitected around how buyers actually evaluate vendors - by industry first (Refining, Fuel & Crude Oil, Petrochemical, Agrochemical, Industrial Water, Specialty Chemicals), then by application, then by product - so a refining engineer hits H₂S removal in two clicks instead of six. The visual system commits to a clean, technical, deep-charcoal-and-Dorf-green editorial language with confident typography, generous whitespace, and oversized industrial photography that frames the brand as a serious technology partner. Messaging leads with innovation, global reach, and measurable technical value - not feature lists. Every product and industry page funnels into a single global contact system that routes inquiries to the correct regional team automatically.

Delivered a full responsive website redesign on a modern, scalable CMS - including 40+ technical product and industry pages, an industry-first navigation built around Refining, Fuel & Crude Oil, Petrochemical, Agrochemical and Industrial Water verticals, dedicated landing pages for flagship technologies (H₂S Removal, Mercaptan Removal, Antifoulants, Desalter Aids, Catalysts), a global contact system with regional routing for the Americas, EMEA and APAC, a technical resources hub for case studies and datasheets, careers and leadership content, and a complete SEO foundation targeting technical search behaviour across specialty chemicals, refining additives, and industrial water treatment.