Burn Block Social Club case study hero
Back to Work
BrandingWeb DesignContent CreationVideo ProductionSocial Media
Burn Block Social Club logo

Burn Block Social Club

The Challenge

Burn Block Social Club

Burn Block Social Club is a one-of-one in Calgary - award-winning beer brewed in-house, a cozy cocktail lounge, a retro arcade and pinball room, all under one roof on Inglewood's 9th Ave SE. They needed a website that captured the vibe in seconds, a content engine that constantly fed Instagram and TikTok with the energy of being inside the room, and a social presence that turned scrollers into walk-ins night after night.

We built the brand world online and offline as one continuous experience. The website leans into the cozy-arcade aesthetic - mint, cream, peach and burnt-coral, retro display type, big atmospheric photography of pinball, beer, and people having a good time. From there we built a recurring shoot + post cadence so the brand never went quiet between events: tap launches, pinball nights, food drops, behind-the-bar reels, and reactive content tied to weekends in Calgary.

Full website design and development (home, beer & beverages, bites, pinball, events & specials, contact), brand application across all digital surfaces, plus an ongoing content creation and social media program: monthly on-site shoot days, short-form vertical video for Reels and TikTok, branded feed posts and carousels, event and tap-launch creative, and always-on community management.

Client

Burn Block Social Club

Location

Calgary, AB · Canada

Services

Branding, Web Design, Content Creation, Video Production, Social Media

Industry

Restaurant & Hospitality · Nano Brewery

Project

Web Design + Branding + Content Creation + Social Media

Web Design

The Digital Experience.

Burn Block Social Club website mockup
Burn Block Social Club branding
Burn Block Social Club project
Scope of Work
Web DesignFrontend DevBrandingContent CreationVideo ProductionSocial MediaPhotography Direction
Content Structure
Taproom HookAward-winning beer · open daily
Menu DepthHelles · Hazy IPA · sours · cocktails
Food PairingsTruffle tots · pretzel · wings · nachos
Play + EventsPinball lineup · free Mondays · league nights
Page Structure
HomeAward-winning beer · cozy vibes · retro arcade
Beer & BeveragesCore beers · cocktails · non-alc
BitesSnack menu · tater tots · pretzels · wings
PinballThe Boiler Room game lineup
Events & SpecialsDaily specials · leagues · clubs
Contact UsForm · hours · Inglewood location
Component System
Award-Winning Beer
Learn More
Homestead Helles Lager+
Violets At Dawn Blueberry Basil Ale+
Sunday Funday Specials+

Full

Website Build

Always-On

Social & Content

Monthly

Video Shoot Days

1 of 1

Brewery · Lounge · Arcade

Branding

The Brand Identity.

Burn Block Social Club logo
Typography

Primary

Burn Block Display

Secondary

Inter

Mint Green#A8D5BA
Cream#F4E8D8
Burnt Coral#E8755D
Peach#F4B889
Cocoa Brown#3B2A20
Burn Block logo - colour on cream
Burn Block logo - colour on mint
Burn Block logo - colour on coral

Full

Visual Identity

Retro

Arcade Aesthetic

100%

On-Brand Content

Cozy

Vibe System

Content Creation

Cozy arcade energy, every week.

Recurring shoot + post cadence keeps Burn Block in feed between events - tap launches, pinball nights, behind-the-bar reels and reactive weekend creative, all in the mint-cream-coral world we built around the lounge, brewery and retro arcade.

Social Designs
Video Productions
The Outcome

1 of 1

Brewery · Lounge · Retro Arcade in Calgary

Burn Block now owns a clear, ownable corner of Calgary nightlife - the website turns search traffic into reservations, walk-ins and pinball nights, and the social channels keep the cozy-arcade-with-great-beer story top of mind every week.

  • Full website build - every section on-brand and conversion-ready
  • Always-on content engine: monthly shoot days + weekly drops
  • Vertical video built for Reels, TikTok and Stories
  • Event, tap-launch and pinball creative driving walk-ins
  • Cozy-arcade brand world consistent online and in-room
Dorf Ketal case study
Previous Project

Dorf Ketal

LEMAC case study
Next Project

LEMAC

The Portfolio

See Every Wave We've Made.

Back to Portfolio