LEMAC

LEMAC - the Land and Energy Management Association of Canada - needed a brand and digital home that matched the credibility of one of the country's largest energy membership associations. The legacy identity didn't reflect the breadth of disciplines they represent (Land, Oil, Solar, Wind), and the old site struggled to serve members, prospects, and a national job bank under one roof.

We rebuilt the brand around a single, ownable mark - a horizontally striped sun rising over the prairie - and structured the site around the three things people actually come for: become a member, find a job, and access member resources. Messaging led with the line that defines the association: 'Connecting Land and Energy, Empowering Tomorrow.'

We delivered a full brand identity, logo system, and a responsive marketing site - paired with a deep, association-grade backend that powers the day-to-day operations of LEMAC. Behind the scenes we built a custom members database (migrated from their legacy system), a custom secure login with role-based access for members, board, and admin, an events and education calendar with registration, an e-bulletin and email send-out engine for membership-wide communications, a job bank with employer postings and member-only application access, and a members-only resource portal. The public site uses a confident navy and warm gold palette anchored on big prairie skies and golden canola fields.