Tansi by Indigetech

Indigetech had a serious operational ERP - Tansi - already proven on Trans Mountain and Coastal GasLink (15,600+ workers, 10,600+ digital onboardings) but no brand and no website to carry it. They needed an identity that could hold its own against SAP, Oracle and Workday while also speaking credibly to federal procurement, energy operators, municipalities, and Indigenous-led organizations in a single visit.

We built Tansi from the wordmark up. The identity commits to a confident, geometric, all-caps 'TANSI' wordmark in a single ownable Tansi Cyan (#1FB5E5) - engineered, modern, and instantly recognisable against legacy enterprise blues - paired with Deep Navy (#0E2A38) for authority and Mist White (#F4F7FA) for clarity. The brand voice locks two paired promises in place: 'Operational ERP for the Real World.' and 'The Missing Layer Between Planning and Execution.' From there we architected the website around the six operational outcomes Tansi actually delivers - Workforce Readiness, Asset Control, Field Execution, Risk & Compliance, Leadership Visibility, and Communication - and wrapped them in four distinct buyer journeys: Small Business (replacing spreadsheets), Growing Companies (standardising across sites), Enterprise & Government (filling the ERP gap), and Indigenous Organizations (digital sovereignty). The homepage leads with a cinematic 'Operational ERP for the Real World' hero, drops straight into the six-outcome platform overview, surfaces the four audience tracks, walks the buyer through the Capture → Control → Comply execution model, lays out a head-to-head 22-row 'Traditional ERP vs Tansi' comparison, and closes with proof points - Trans Mountain, Coastal GasLink, 15,600+ workers managed, days-not-months deployment.

Delivered: a complete Tansi brand identity (geometric TANSI wordmark, color-and-white logo libraries, Tansi Cyan + Deep Navy + Mist White palette, brand standards, reverse lockups), a fully responsive marketing website (Home, Features, Pricing, Sourcewell, Contact, plus eight industry verticals - Government & Municipalities, Utilities, Oil & Gas / Energy, Industrial & Construction, Public Works Assets, Field Inspection, Contractor Compliance, Indigenous Organizations), six product-feature deep-dive pages (LMS, Asset & Inventory, Form Builder, Incident Reporting, Safety Assistant, Mass Communication), a four-audience segmentation framework (Small Business · Growing Companies · Enterprise & Government · Indigenous Organizations), the 'Operational ERP FAQ' content engine, a federal Sourcewell procurement landing page, integrated 'Book Demo' lead-capture, a dark-mode toggle for low-light field viewing, sub-2-second page loads on 4G, an SEO foundation targeting operational ERP / field operations software / Canadian compliance / Indigenous reporting search behaviour, and a deep link into the live Tansi authentication portal.