Accent Plumbing & Heating
Accent Plumbing & Heating had built a loyal customer base on the strength of their crew and the personality of their owner - but online they sounded like every other plumbing company in Calgary. Generic stock photos, dry service posts, and a website that wasn't ranking for the searches actually driving service calls. They wanted social that finally felt like them: funny, real, a little bit cheeky - and an SEO program that put them on page one for plumbing and heating in Calgary.
We leaned all the way into the personality of the brand. Recurring on-the-job shoot days capture the owner and the crew in their element - comedic skits, plumber-life realities, behind-the-van moments, before-and-afters of disaster jobs, and reactive seasonal content (frozen pipes, furnace season, the inevitable Christmas-morning emergency call). Every reel is paired with branded carousel and feed posts in the navy + gold brand world, and an SEO program is rebuilt underneath the website to capture the high-intent local search demand we knew was already there.
A repeatable monthly system: in-field shoot days with the owner and techs, vertical-first comedy and explainer reels with captions and motion graphics, branded social posts (memes, service spotlights, customer wins, seasonal warnings), and a full SEO program - technical fixes, on-page optimization for furnace/AC/water-heater/plumbing service pages, local schema, Google Business Profile, and a Calgary-neighbourhood-by-neighbourhood content plan.
Client
Accent Plumbing & Heating
Location
Calgary, AB · Canada
Services
Content Creation, Video Production, Social Media, SEO
Industry
Home Services · Plumbing & HVAC
Project
Content Creation + Social Media + SEO
The Accent Plumbing & Heating Content World.
An always-on content engine and SEO foundation for Accent Plumbing & Heating - funnier, more personality-driven social built around the owner, paired with a local SEO program engineered to own Calgary plumbing and heating searches.
Creative Direction
We leaned all the way into the personality of the brand. Recurring on-the-job shoot days capture the owner and the crew in their element - comedic skits, plumber-life realities, behind-the-van moments, before-and-afters of disaster jobs, and reactive seasonal content (frozen pipes, furnace season, the inevitable Christmas-morning emergency call). Every reel is paired with branded carousel and feed posts in the navy + gold brand world, and an SEO program is rebuilt underneath the website to capture the high-intent local search demand we knew was already there.
What We Built
Brand-led content built to sell the feeling - not just check the deliverable boxes.
Brand Signals
Personality-led social engine built around the owner and crew
On-the-job shoot days for comedy reels, before-and-afters, seasonal content
Branded carousel + feed posts in the navy + gold brand world
Full SEO rebuild - technical, on-page, local, GBP
Plumbing with a personality - finally.
An always-on social engine for Accent Plumbing & Heating built around the owner and the crew - comedy reels, on-the-job moments, before-and-after disaster jobs and reactive seasonal content, paired with a full SEO program engineered to own Calgary plumbing and heating searches.
Always-On
Content + Social + SEO
Accent finally sounds like Accent online - funnier, more human, unmistakably theirs. The social channels have a real personality, the owner has become the face of the brand in feed, and the SEO foundation is steadily climbing for the plumbing and heating searches that actually drive service bookings across Calgary.
- ↗Personality-led social engine built around the owner and crew
- ↗On-the-job shoot days for comedy reels, before-and-afters, seasonal content
- ↗Branded carousel + feed posts in the navy + gold brand world
- ↗Full SEO rebuild - technical, on-page, local, GBP
- ↗Climbing rankings for Calgary plumbing + heating service searches
Meraki Dental
