Meraki Dental
Meraki Dental has built its reputation on tailored, conservative, relationship-first dentistry - but the warmth of the in-clinic experience wasn't translating online. The practice needed an always-on content engine that could carry the same calm, premium, patient-first energy onto Instagram and Facebook, and turn happy patients and a beautiful clinic into a steady stream of new bookings.
We treated Meraki like a hospitality brand, not a clinic. Our team built a recurring shoot cadence on-site - patient-friendly explainer reels, behind-the-scenes moments with the team, before-and-after smile features, and calm lifestyle stills shot in the warm cream and gold of the brand. Every reel is paired with on-brand carousels and feed posts so the channels stay loaded with content between shoots, and every piece is engineered to feel earned, never salesy.
A repeatable monthly production system: in-clinic shoot days, scripting and storyboarding, vertical-first edits with captions and motion graphics, branded social posts (single-image, carousel, quote cards), and a steady publishing rhythm tuned to how Calgary patients actually search for a new dentist - answering questions, easing anxieties, and showing the room they'll actually be sitting in.
Client
Meraki Dental
Location
Calgary, AB · Canada
Services
Content Creation, Video Production, Social Media, Photography
Industry
Healthcare · Dentistry
Project
Content Creation + Video Production + Social Media
Hospitality-Grade Dentistry, Told in Feed.
Meraki feels less like a clinic and more like a calm, gold-and-cream retreat - and the content matches. Monthly on-site shoot days power explainer reels for cleanings, whitening and Invisalign, soft before-and-afters, and feed posts that make the practice feel earned, never salesy.
Creative Direction
We treated Meraki like a hospitality brand, not a clinic. Our team built a recurring shoot cadence on-site - patient-friendly explainer reels, behind-the-scenes moments with the team, before-and-after smile features, and calm lifestyle stills shot in the warm cream and gold of the brand. Every reel is paired with on-brand carousels and feed posts so the channels stay loaded with content between shoots, and every piece is engineered to feel earned, never salesy.
What We Built
Brand-led content built to sell the feeling - not just check the deliverable boxes.
Brand Signals
On-site monthly shoot days at the Calgary clinic
Patient-friendly explainer reels (cleanings, whitening, Invisalign, first visits)
Branded carousel and feed posts to anchor every reel
Hospitality-grade smile stories + before-and-after features
Hospitality-grade dentistry, told in feed.
Monthly on-site shoot days at the Calgary clinic capture the warmth of the room - explainer reels for cleanings, whitening and Invisalign, calm before-and-after smile features, and gold-and-cream feed posts that make the practice feel earned, never salesy.
Always-On
Content + Social Engine
A social presence that finally matches the in-clinic experience - calm, warm, premium, and unmistakably Meraki. Reach and engagement step up month over month, reels are driving real consultation enquiries, and the practice is now the reference point for hospitality-grade dentistry in their corner of Calgary.
- ↗On-site monthly shoot days at the Calgary clinic
- ↗Patient-friendly explainer reels (cleanings, whitening, Invisalign, first visits)
- ↗Branded carousel and feed posts to anchor every reel
- ↗Hospitality-grade smile stories + before-and-after features
- ↗Steady reach + engagement growth across Instagram & Facebook
Dr. Ryan Yau
