Dr. Ryan Yau
Dr. Yau is one of the strongest surgical and refractive eye-care voices in Western Canada - but his social presence wasn't reflecting that. He needed an always-on content engine that could explain complex procedures (LASIK, PRK, RLE, cataract, refractive lens exchange) in a way that felt human, trustworthy and scroll-stoppable, while building awareness for his practice across Instagram and Facebook.
We treated Dr. Yau like a media brand. Our team produced him on a recurring shoot cadence - patient-friendly explainer reels, in-clinic behind-the-scenes, surgical environment b-roll, myth-busting shorts and reaction-style content - all wrapped in a calm, premium navy + clinical-white visual system. Every reel was paired with on-brand carousel and feed posts so his channels stayed loaded with content between shoots.
A repeatable content production system: monthly on-site shoot days at the clinic, scripting and storyboarding, vertical-first edits with captions and motion graphics, branded social posts (single-image, carousel, quote cards), and a steady publishing rhythm across Instagram and Facebook tuned to how patients actually search for vision care.
Client
Dr. Ryan Yau, MD · FRCSC
Location
Calgary, AB · Canada
Services
Content Creation, Video Production, Social Media
Industry
Healthcare · Ophthalmology
Project
Content Creation + Video Production + Social Media
A Surgeon, Built Like a Media Brand.
Dr. Yau is one of Western Canada's leading vision-correction surgeons - and we treat him like a publisher. LASIK, PRK and RLE explainers, behind-the-scenes b-roll, myth-busting shorts, calm navy and clinical white throughout, and branded carousels that anchor every reel.
Creative Direction
We treated Dr. Yau like a media brand. Our team produced him on a recurring shoot cadence - patient-friendly explainer reels, in-clinic behind-the-scenes, surgical environment b-roll, myth-busting shorts and reaction-style content - all wrapped in a calm, premium navy + clinical-white visual system. Every reel was paired with on-brand carousel and feed posts so his channels stayed loaded with content between shoots.
What We Built
Brand-led content built to sell the feeling - not just check the deliverable boxes.
Brand Signals
Always-on Instagram & Facebook content engine
On-site monthly shoot days at the clinic
Patient-friendly explainer reels for LASIK, PRK, RLE, cataract care
Branded carousel and feed posts to anchor every reel
Built like a media brand for a top surgeon.
We treat Dr. Yau like a publisher. Recurring shoot days at the clinic produce patient-friendly LASIK, PRK and RLE explainers, behind-the-scenes b-roll and myth-busting shorts - all wrapped in a calm navy + clinical-white system and paired with branded carousels that anchor every reel.
Surging
Reach + Engagement Growth
Dr. Yau's social channels turned into the highest-performing chapter of his brand - impressions, reach and follower growth all moved up sharply, his reels drove real consultation enquiries, and he now owns the conversation around modern laser eye surgery in Calgary.
- ↗Always-on Instagram & Facebook content engine
- ↗On-site monthly shoot days at the clinic
- ↗Patient-friendly explainer reels for LASIK, PRK, RLE, cataract care
- ↗Branded carousel and feed posts to anchor every reel
- ↗Real consultation enquiries driven directly from social
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