Oakberry Canada
Oakberry was entering a brand-new Calgary market with no local awareness, against an established lineup of cafés, smoothie bars and breakfast spots. The launch needed to feel premium, on-brand globally, and unmistakably local - a real Calgary moment that put the new store on the map from day one.
We treated the Calgary opening like a destination launch, not a soft open. The plan: a hosted launch event with media, creators and community partners; a hero brand film built to live well beyond opening week; a steady stream of square social designs and lifestyle reels; PR outreach across Calgary lifestyle and food media; and a targeted email + direct mail program seeded into the immediate trade area to convert curious neighbours into first-bowl customers.
An end-to-end launch system: event production, on-the-ground photo and video capture, a flagship hero film, a content library of social designs and reels, a PR push across Calgary outlets, a targeted email program for the local list, and direct-mail postcards delivered to homes and businesses inside the trade area - all locked to Oakberry's deep purple, cream and parrot-led identity.
Client
Oakberry Açaí Canada
Location
Calgary, AB · Canada
Services
Content Creation, Social Media, Public Relations, Video Production, Direct Mail
Industry
Hospitality · QSR · Health Food
Project
Launch Event · PR · Social Media · Direct Mail · Brand Film
A Tropical Brand Lands in Calgary.
Oakberry is purple, parrot-bright, and unapologetically global - and we launched it in Calgary like a real moment. Hosted event, hero brand film, PR coverage, direct mail in the trade area, and an always-on social engine that made the first Calgary store feel like the only place in the city worth opening week.
Creative Direction
We treated the Calgary opening like a destination launch, not a soft open. The plan: a hosted launch event with media, creators and community partners; a hero brand film built to live well beyond opening week; a steady stream of square social designs and lifestyle reels; PR outreach across Calgary lifestyle and food media; and a targeted email + direct mail program seeded into the immediate trade area to convert curious neighbours into first-bowl customers.
What We Built
Brand-led content built to sell the feeling - not just check the deliverable boxes.
Brand Signals
Hosted Calgary launch event with media, creators and community partners
Flagship brand film built to anchor the campaign
Always-on social design and reels content library
PR outreach across Calgary lifestyle and food media
A full launch moment for Oakberry Calgary.
We launched Oakberry's first Calgary store with a hosted event, a hero brand film, an always-on social content engine, PR coverage across local lifestyle and food media, and a targeted email + direct mail program seeded into the immediate trade area - turning a brand-new location into a genuine Calgary opening moment from day one.
Launch
Event · PR · Social · Hero Film
Oakberry's Calgary launch landed as a real moment in the city - the store opened to a packed house, picked up local press coverage, and walked away with a brand-led content library and hero film built to keep the location visible long after opening week.
- ↗Hosted Calgary launch event with media, creators and community partners
- ↗Flagship brand film built to anchor the campaign
- ↗Always-on social design and reels content library
- ↗PR outreach across Calgary lifestyle and food media
- ↗Targeted email + direct mail program inside the local trade area
The Malcolm Hotel
