The Malcolm Hotel

The Malcolm Hotel sits in one of the most visually competitive hospitality markets in Canada. Surrounded by world-class mountain scenery and luxury properties, the hotel needed a social presence that felt as premium as the stay itself - one capable of selling the atmosphere, the dining, the pool deck, the rooms, and the Canmore lifestyle in a way that made people stop scrolling and start planning a visit.

We approached The Malcolm like a destination brand, not just a hotel. Every content shoot was built around the moments travellers actually buy: waking up to the Three Sisters, cocktails after a day in the mountains, winter hot tub rituals, candlelit dinners at Stirling Grill, wedding weekends, and the quiet luxury of a creekside room. Alongside the always-on social program, we developed a hero brand film designed to feel bigger than standard resort content - a cinematic asset that leads the story and anchors the rest of the campaign.

A premium monthly content system: resort photography, short-form vertical social assets, editorial-style feed designs, room and amenity storytelling, dining and wedding content, and a flagship feature video placement that acts as the centrepiece of the case study and the broader content program.