High River Toyota

High River Toyota has earned a reputation as the friendlier, more personal alternative to the big-city dealerships - but Toyota shoppers in southern Alberta were still defaulting to Calgary first. The dealership needed an always-on digital presence that could carry the warmth of the in-store experience into Instagram and Facebook feeds, capture in-market truck and SUV buyers through Meta ads, and own the local SEO landscape for every Toyota search from Okotoks to Nanton.

We built High River Toyota a complete demand engine. Recurring on-lot shoot days produce vertical video walk-arounds of the latest Tacoma, RAV4, 4Runner and Tundra inventory, lifestyle reels with real Alberta families, and service-bay content that builds trust around the Toyota Service brand. Every shoot fuels a paired feed-post system - Red Tag campaigns, hybrid education, certified pre-owned highlights, community moments - and feeds a Meta advertising program tuned by model, geography and intent. Underneath it all, an SEO foundation built around 'Toyota dealer near Calgary,' specific model pages and southern Alberta service queries.

A repeatable monthly system: in-dealership shoot days, vertical-first video edits with captions and motion graphics, branded social posts (single-image, carousel, testimonial cards, model spotlights), a Meta ads program across Instagram and Facebook with conversion-tuned audiences for trucks, SUVs, hybrids, service and pre-owned, and an SEO program covering the dealership site, every model landing page and the Google Business profile.