Vesta Properties
Vesta Properties has built more than 4,000 homes across 40+ award-winning neighbourhoods in BC and Alberta. As an out-of-province client launching two brand-new Alberta communities - Southpoint in Airdrie and Copperstone in SE Calgary - they needed a local agency that understood the market and could run a full-service program from design through social strategy.
We built a 12-month campaign designed to grow Vesta's Alberta following, promote both grand openings, and generate real excitement and buyer interest across their digital platforms.
We delivered digital advertising, email marketing, social media marketing, SEO, and video content curation - built on monthly content calendars across Facebook, Instagram, and Twitter that kept both communities front of mind throughout the launch window.
Client
Vesta Properties
Services
Branding, Digital Advertising, Social Media, SEO, Email Marketing
Industry
Real Estate & Development
Project
Digital Marketing
Performance Marketing.
+14.9%
Instagram Followership (5 mo)
12 mo
Campaign Run
2
Communities Launched
5
Channels Activated
+14.9%
Instagram Followership (5 mo)
12 mo
Campaign Run
2
Communities Launched
5
Channels Activated
+14.9%
Instagram Followership (5 mo)
12 mo
Campaign Run
2
Communities Launched
5
Channels Activated
The Brand Identity.
Primary
Lora
Aa Bb Cc Dd Ee
Secondary
Open Sans
Aa Bb Cc Dd Ee
Brand
Continuity
8+
Creative Assets
100%
On-Strategy
Complete
Content Calendar
Primary
Lora
Secondary
Open Sans
Brand
Continuity
8+
Creative Assets
100%
On-Strategy
Complete
Content Calendar
+144.9%
Instagram Followers in 5 Months
Vesta's Alberta audience grew steadily across the campaign, with Instagram followership up 14.9% in the first five months and sustained engagement that carried both communities through their grand opening phases.
- ↗Two grand openings - Southpoint and Copperstone - launched in market
- ↗Monthly content calendars across Facebook, Instagram, and Twitter
- ↗Sustained engagement carried through both grand opening phases
- ↗Out-of-province builder established as an Alberta name
SmarterMarkets™
